While working at National Parks Conservation Association (NPCA), I designed the annual report every year. Here is one of my favorites.
Every nonprofit's annual report runs the risk of being dull or overly self-congratulatory, or both. In 2014, NPCA partnered with the Creative Action Network to produce the "See America" poster series, which reimagines the WPA posters from 100 years ago, as a celebration of our national parks. So when it came time to produce our annual report, it seemed only natural to feature that crowd-sourced artwork throughout the piece.
I designed the piece with a bold color palette that complimented the beautiful poster art.
I worked with writer, Rona Marech, to distill NPCA's victories for the year into short tidbits of information to provide more of an infographic feel. This gave readers plenty of entry points, and provided the piece with an energy often lacking in marketing materials for advocacy organizations.
Like all annual reports, this one needed to include a lengthy list of donors. Instead of filling up multiple pages in the book, I designed a 15" x 20" poster with four images from the See America series, which was mailed along with the report book.